The company invested a great deal of time and resources in the event, flying in the customers, planning the event, and entertaining them.

When the invitation was sent, the company said they wanted to better understand their customers’ needs and brainstorm ways to better meet them.

After the customers arrived, many were frustrated to discover that the company wasn’t really seeking to understand their needs at a higher level.  Instead the company was just asking for a rubber stamp on an action plan that had already been created.

A few short months later I began working with someone that consistently emphasized that great leadership is strategy.

At first, I saw this person share a big vision, arm people with the tools and the support they needed and then get out of their way.

However, as time passed I began to realize that this person often worked relationships to avoid dealing with their own weaknesses and to drive a personal agenda.

And I started to wonder…

[Tweet “Is strategy just a politically correct word for manipulation, or is there a difference?”]

This is what Webster has to say:

This is what I’ve got so far…  

The definition of manipulate emphasizes:

• Unfair
• To ONE’s Advantage
• To serve ONE’s purpose

While the definition of strategy emphasizes:

A SHARED goal that benefits a GROUP

Wow!  What a cool way to audit your own leadership and to help other leaders grow:

• If you are working towards a shared goal that benefits OTHERS it is a Strategy.
• If you are doing something to benefit YOURSELF it is Manipulation.

Please share:  What do those words stir up in you?  How do you discern the difference?  

Image credit:  iStock